5 Common Website Blunders and How to fix them:
- Slow-Loading Time: Slow loading websites becomes frustrating for the visitors and visitors tend to go back and close your website which will lead to high bounce rates for your website. According to research and surveys, maximum time a website should take to load is 7 seconds. If your website is taking more time to load and respond then it is a big blunder for you and will affect your business. Not only this it will lead to bad impression for visitors and fall in engagement rate as well.
Fix: You can use different tools available in the market to check the speed of your site such as GT Metrix, Google Page Speed Insights etc. Optimizing your website is very crucial to hold the visitor. Use compressed images, avoid using unnecessary plug ins, minifying CSS code and clear browser cache.
- No Calls to Action (CTA): A clear and compelling call to action is a required perquisite while creating the website. You should use proper call to action so that visitors to guide the visitors towards the desired action. Without a clear action, visitors might go here and there and will never return back. Website which does not have clear CTA will not able to covert the visitors into customers. In spite of being the necessary action, many websites failed to include a clear CTA.
Fix: Crafting a clear and compelling CTA is the first thing to take in consideration. A good website should have minimum 3-4 CTA on the page. Try and experiment eith different colours to highlight the CTA so that chances of taking action gets increased. If your website is product based- Highlight Purchase, if it is service based- Highlight Contact Us options, If you want to get newsletter subscribed, highlight subscribe button. By using persuasive language and contrasting colors you can make your CTA stand out and attract visitors to turn into customers.
- Unresponsive Website: Unresponsive website is one that isn’t accessible by different devices such as mobiles, tablets etc. In today’s time, large chunk of traffic comes through mobile. If the site is unresponsive then it will show up in a different way which will give a bad impact for customers. Many companies did this mistake and faces poor user experience, which may result in a high bounce rate and low engagement.
Fix: Always ensure your website has a responsive design and can fit according to different screen sizes. You should using content or images that is only accessible on desktop. Avoid large header sections so that mobile users can get to the content very quickly. You can use Google’s Tool- Google Search Console to test your website and make the changes accordingly.
- No Alt Text on Images: Alt text- Alternative Text is a critical component of web accessibility and search engine optimization (SEO). Search engines do not usually read images, instead they just scan the text associated with the image. It provides the description of image on a webpage. Alt text makes your content more accessuible to users and to gain more traffic.
Fix: Write Alt text fir the image which should be relevant to the image and tells about the image. Including relevant keywords and descriptive phrases in your alt text can improve the visibility of your images in search engine results pages (SERPs) and enhance your website’s overall SEO performance. Make Alt text a priority while creating website design to attract more organic traffic.
- Security Issues: Poor website security leaves your site vulnerable to cyber threats, including data breaches, malware infections, and unauthorized access. Customers will not going to trust your website if it is not secured. You will have major trust issues from customers which will affect your business a lot. It just not affects customer but it can affect the website owner as well. There are many chances of website getting hacked and loss of all information.
Fix: Protect your customer and gain their trust by securing SSL Certificate which confirms that site has a secured connection. SSL is a security protocol that creates an encrypted link between your web server and your visitor’s browser. You can also try using secure hosting, implementing HTTPS encryption, and using strong passwords for any login pages. Always add customer reviews to build trust and proof.